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Available now

 
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READ THE INSIDE STORY 

Basementality reveals how beverage innovator Ben Weiss fought Big Sugar and elevated Bai from his basement to unprecedented success. Entertainer and entrepreneur Justin Timberlake says Basementality "will inspire anyone who wants to chase their own dreams."

A lifelong entrepreneur, Ben launched Bai during the Great Recession in 2009 in the basement of his town house, disrupting the marketplace with a revolutionary beverage of five calories, no artificial sweeteners, and unprecedented taste. In just seven years, Bai grew from Ben’s basement to a $1.7 billion acquisition by Dr Pepper Snapple Group.

 

Until this book, the true story of this meteoric rise has never been told. Basementality is a story somewhat out of vogue among the billion-dollar tech successes that typically capture the headlines. This is a story of old-fashioned door-to-door hustle, naive belief, and a powerful mindset proving that the classic American entrepreneur is alive and living in Princeton, New Jersey. 

experience the culture

Basementality is rooted in authenticity, passion and drive. It’s about creating a culture that unlocks shared vision and inspires teams to succeed. Listen to Ben Weiss as he explores the key lessons, or Basementalities,
from his book — and watch videos that reveal the distinctive culture he created at Bai.

 
 
STAY UPDATED ON NEWS ABOUT BASEMENTALITY AND BEN WEISS
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Ben’s book helped me appreciate the hard work and deep love that went into building Bai. This intimate, honest story will inspire anyone who wants to chase their own dreams.

– JUSTIN TIMBERLAKE

   Entertainer and Entrepreneur